Our Experience
These campaigns reflect the storytelling, strategy, and cultural insight that define Adion’s creative approach. Each project demonstrates the clarity, creativity, and cultural fluency we bring to every brand.
Red Stripe – Living Legends Awards
Concept: A storytelling-driven campaign celebrating Jamaica’s icons, from Beres Hammond to Marcia Griffiths. The initiative honoured the people who contributed to shaping Jamaica’s cultural heartbeat and strengthened the brand’s identity as rooted in pride and legacy.
By merging music, heritage, and modern storytelling, the campaign reaffirmed Red Stripe as both a cultural participant and national symbol.
Outcome: Increased brand visibility and extensive media coverage across print, digital, and broadcast platforms.
Red Stripe – Being Jamaican Tour
Concept: A multi-stop experience celebrating national pride through music, food, and community. The tour generated significant social and traditional media attention, deepening consumer engagement and awareness across Jamaica.
The campaign spotlighted real communities, enterprises, and individuals shaping Jamaican life - making them feel seen, heard, and valued by the brand.
Outcome: Elevated brand visibility and reinforced Red Stripe’s reputation as a champion of Jamaican culture
Guinness – Sounds of Greatness
Concept: Guinness Sounds of Greatness is a locally developed campaign that amplified the brand’s global identity through a distinctly Jamaican lens. Centered on the island’s dancehall culture, the initiative gave emerging deejays and sound system talent a national stage to showcase their skill, creativity, and lyrical power. It was a concept of originality that aligned the Guinness brand with the strength and spirit of Jamaican culture.
Outcome: Through compelling storytelling and deep cultural engagement, the campaign captured strong media attention and strengthened Guinness’ presence in Jamaica.
Spur Tree Spices – IPO & Brand Campaign
Concept: Developed storytelling and media engagement that positioned Spur Tree as a standout Caribbean success story. The campaign amplified visibility around the brand’s IPO and connected with investors and consumers alike.
Through strategic storytelling and targeted media engagement, the brand’s journey from local favourite to public company, resonated regionally and internationally, inspiring pride among Caribbean consumers.
Outcome: The IPO was oversubscribed and received widespread positive media coverage, reinforcing Spur Tree’s leadership in the Caribbean food industry.
